Not all landlords offer walkthrough videos, but those who do have a distinct competitive advantage in the Miami rental market. Prospective tenants, these days, are looking for ways to streamline their search, and the Internet is their vehicle-of-choice for saving time.
If you’re on the fence about posting a walkthrough video of your apartment for rent, condo, or house rental, here are some solid reasons to consider creating a high-quality video tour.
1. You’ll save time. Showing your rental properties can be a time-consuming task that distracts you from other important business or personal activities. Making your walkthrough videos available on social media, your website, or other outlets can reduce the need to conduct in-person walkthroughs. The videos can also help potential tenants decide remotely whether your rental property is what they’re looking for. By giving them a preview of the living space, amenities, monthly rent, and the property or neighborhood, you’ll automatically screen out many unqualified or uninterested people, and primarily get inquiries from prospects who are genuinely interested. Online walkthrough videos will help you manage your time better and avoid the frustration of showing a rental unit to someone who is looking for something different.
2. Quality videos are effective marketing tools. A walkthrough video that shows a rental unit to its best advantage can help you attract more potential tenants and presell them on the idea of renting one of your units. Since first impressions are so important in getting people to choose your rental property over others in the Miami area, a good-quality video can make all the difference. While it is possible to make decent videos on your own — especially if you have a knack for it — it may be worth it to hire a video production company or a talented freelancer to give it a more professional touch.
3. Walkthrough videos can be a valuable communication tool. By using either an on-camera or voiceover narrator, you can convey important information to prospective tenants, such as pet policies, security deposits, rent amounts, tenant responsibilities, and maintenance request procedures. Good communication will hopefully accomplish two things: You’ll screen out people who wouldn’t work out as tenants, and you’ll set expectations for those who would be a good match.
Making high-quality walkthrough videos is a little like producing and broadcasting infomercials. You’re selling people on the idea of renting your house, apartment, or duplex, but you’re doing so in a way that provides the information they need to make a decision. A well-produced walkthrough video is consistent, informative, persuasive, and can be viewed any hour of the day or night. Until you need to revise or update the content in the video, you can let it be your 24/7 online salesperson.
If you need some additional advice on marketing your real estate rentals or would like a free quote on our property management services, don’t hesitate to give us a call at PMI Miami Dade. In addition to helping you with rental property marketing, we can also handle other aspects, such as tenant screening, rent collection, day-to-day management, and property maintenance.
